Old Town IT has developed a robust, configurable Online Store for use with netFORUM. Implemented by several of our clients, the store transforms how site users transact commerce with these organizations. Old Town IT’s customizable Stores are feature-rich with many benefits, including discount functions, custom shipping, Single-Sign-On infrastructure, inventory modules, and Customer Relationship Management Modules.
Old Town IT’s Store capabilities offer a previously unattainable level of control over data and product presentation for our clients.
American Chemical Society
The American Chemical Society (ACS) store offers significant flexibility for business owners, ensuring that the right offers are made to segmented audiences. The store is feature-rich, offering the ability to easily manage product families and the capability to promote selected products on a home page. A keyword-searching feature is available to easily locate products.
Key discount features of the store include:
- Custom discounts, such as buy three, get two free
- Audience-specific discounted pricing
- Time-sensitive discount allotments
The store is integrated with the ACS Single-Sign-On infrastructure so site users who login to the ACS website can enter the store without having to login a second time. The store can be used as a means to deliver free and discounted items to a specific audience. This feature integrates the inventory and Customer Relationship Management modules. Business owners can use Categorization, which offers them the flexibility to group products with like attributes and provides users with a tool for hierarchical browsing of items for sale in the store.
Community Associations Institute
For the Community Associations Institute (CAI), all previous bookstore activities were processed outside of netFORUM. With this new store, Old Town IT used our standard Storefront and developed significant modifications to the baseline netFORUM checkout to deliver additional functionality.
The store dramatically streamlined internal processes and established significant operational efficiencies. Value-added features include:
- Discounts by category: buy three of any product in a given category and get a discount
- Group registration: member pricing based on relationship when adding the membership to the shopping cart
- Tell a Friend: enables product-specific URLs to be emailed to other users
National Association of Convenience Stores
The National Association of Convenience Stores implemented the templatized Old Town IT Storefront, offering business stakeholders greater control over product management while giving users a more modern, streamlined user interface.
Of particular benefit to NACS is the ability to tag products of similar interest to the customer. Users are guided through the purchase process by a graphical wizard, indicating where the user is in the purchase process. This store is integrated with the NACS SharePoint login and account creation process.
Custom shipping functionality was developed that allows for increased flexibility in assigning charges for rush deliveries as well as tagging individual products with specific shipping fees.
American Institute of Aeronautics and Astronautics
Old Town IT created an “Amazon-like” login as well as a streamlined single-screen account creation process for the American Institute of Aeronautics and Astronautics (AIAA). This included a “Google-like” type-ahead field that searches for an organization match in the database or adds a new denormalized organization name if a match is not found.
The AIAA store also provides member pricing when membership and dues are in the shopping cart, a currency converter, and “apply credit” functionality.
Old Town IT implemented a seamless integration of the store with AIAA’s new Ektron Content Management System and developed Single-Sign-On functionality with Ektron, eWeb, and a third party eLibrary platform.